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Always ‘Thinking Outside the Box?’ Maybe Something is Wrong with Your Box
I had the wonderful opportunity to spend last week in Verona, N.Y., at the NY Tech Summit—a two-day business-to-business exhibition and educational technology conference hosted by CXtec and Teracai. In...
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Content Marketing: Your Biggest No-Brainer this Month
Oftentimes, the best decisions we make are those that we don’t over-think but, rather, those that just feel innately right to us. Maybe for you it was affirming to not come to work on a Monday and...
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Three Reasons Your Boss Will Say ‘Yes’ to Content Marketing
We feel for you, we do. It can be incredibly daunting to walk down the hall to the office to ask your boss to trust you when you say that your company needs to start a new initiative, head down another...
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Inconsistent Branding: A Recipe for Disaster
You know it’s happened to you. You’ve chomped down on a Big Mac (or, if you are like me and abhor fast food insert your favorite mass packaged good) only to wonder, “How come this burger tastes...
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Content Creation: A Marketer’s Double-Edged Sword
We often come to the realization that sometimes our greatest strengths or supports can become our biggest setbacks. For example, someone who is a perfectionist can tap into that Type-A drive to execute...
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Need Help With Your Next Product Launch? Introducing Product Boost, Our...
Launching a new product or service is certainly the type of behemoth task likely to keep you up at night. Chances are you toss and turn, agonizing over the answers to questions such as: Do I know what...
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How to Find Multiple Moments of Marketing Genius
It’s time to stroll down memory lane—it’s a short stroll, I promise, and I’ll have you back at work quickly. How often do you take the time to revisit your past marketing projects? Like that blog entry...
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